Start using the Optimal.com blocker: it's in beta, free, and always will be!

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Save money by using less data
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Online advertising has become a security/privacy risk for most of us, and an unwanted distraction for many of us.

  • Get an Optimal browsing experience
  • Stop unwanted distractions and malware
  • Works inside Twitter and Facebook mobile browsers
  • Helps you avoid fake and deceptive websites
  • Option to support your favorite content creators
Start Now


We work with the best world’s best publishers and technology firms.

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About Us

We are a successful team passionate about fixing advertising.

Our technical team is working on building a better web experience for consumers that avoids some of the privacy and bandwidth issues, while still paying websites to create great content.

Rob Leathern
Will Wallis
David Li
Jamie McCrindle
Atul Patel


Optimal BLOCK now live on iOS 10!

Our new FREE cross-browser iOS 10 ad/tracking blocking app, Optimal BLOCK, is live on the
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The Optimal.com ad blocker beta launch!

You can now try our beta cross-browser ad blocker. It’s free and always will be.
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Update -> No more blocker ratings, new product coming!

After spending a lot of time talking to various ad blocking companies and surveying the
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