Become an Optimal.com member and block mobile ads while choosing which publishers to support!

Stop PopUp Ads
Protect your Phone
Save money by using less data
Support content creators
Stay connected - join our mailing list!


Online advertising has become a security/privacy risk for most of us, and an unwanted distraction for many of us.

  • Get an Optimal browsing experience
  • Stop unwanted distractions and malware
  • Support your favorite content creators
  • Tell the community which sites are the best
  • Change advertising without killing content!
Start Now


We work with the best world’s best publishers and technology firms.

Join Our Partner Program

About Us

We are a successful team passionate about fixing advertising.

Our technical team is working on building a better web experience for consumers that avoids some of the privacy and bandwidth issues, while still paying websites to create great content.

Rob Leathern
Will Wallis
David Li
Jamie McCrindle
Atul Patel


The Optimal.com Top 10 Consumer Needs

These are the top 10 items we feel consumers should get out of online advertising.
Read More »

Over $8 billion in wasted mobile data!

We have been quietly testing hundreds of ad blockers, most of them for iOS devices
Read More »

Mobile adblocking reduces battery use by 50%

According to research conducted by The Wirecutter, “one of the easiest ways to make your
Read More »