Become an Optimal.com member and block mobile ads while choosing which publishers to support!

Stop PopUp Ads
Protect your Phone
Save money by using less data
Support content creators
Stay connected - join our mailing list!


Online advertising has become a security/privacy risk for most of us, and an unwanted distraction for many of us.

  • Get an Optimal browsing experience
  • Stop unwanted distractions and malware
  • Support your favorite content creators
  • Tell the community which sites are the best
  • Change advertising without killing content!
Start Now


We work with the best world’s best publishers and technology firms.

Join Our Partner Program

About Us

We are a successful team passionate about fixing advertising.

Our technical team is working on building a better web experience for consumers that avoids some of the privacy and bandwidth issues, while still paying websites to create great content.

Rob Leathern
Will Wallis
David Li
Jamie McCrindle
Atul Patel


Free iOS Content/Tracking Blocker

My team (cofounder Jamie McCrindle to be precise) built a free ad- and tracker-blocking app
Read More »

The Subprime Ad Crisis is Here

Troubling Similarities Between Ads 2016 & Mortgages 2008 This first appeared on Medium. In the film
Read More »

Download the Ad Block Survey & Forecast

We have made the Optimal.com / Wells Fargo Securities ad blocking consumer survey and our
Read More »