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Online advertising has become a security/privacy risk for most of us, and an unwanted distraction for many of us.

  • Get an Optimal browsing experience
  • Stop unwanted distractions and malware
  • Support your favorite content creators
  • Tell the community which sites are the best
  • Change advertising without killing content!
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About Us

We are a successful team passionate about fixing advertising.

Our technical team is working on building a better web experience for consumers that avoids some of the privacy and bandwidth issues, while still paying websites to create great content.

Rob Leathern
Will Wallis
David Li
Jamie McCrindle
Atul Patel


Ad Blocking Puts $32 Billion at Risk Globally by 2019

We recently collaborated with Wells Fargo Securities on a survey of US smartphone users, asking them
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Millennials More Likely to Pay for Content or Endure Ads?

Optimal.com partnered with Wells Fargo Securities to survey US smartphone users about their desktop and
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Optimal.com / Wells Fargo Ad Blocking Survey

The results of our joint consumer survey conducted with Wells Fargo Securities, and the Optimal.com
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