Tag: updates

iOS app always free but optional tips for publishers


We launched a better FREE ad blocker for iOS 10 called “Optimal BLOCK” (it will always be free! See optimalblock.com) based on DNS, which works very well to block ads in multiple browsers and apps. We hope the app helps consumers reduce their data usage (ads on the mobile web double a user’s bandwidth and battery use!) and lets publishers have a chance at getting donations from people instead of interrupting their mobile usage. Here’s how:

  1. We offer a separate and optional way to tip websites amounts ranging from $0.01 to $1.00. We are able to give publishers 100% of these tips by charging a $1/month membership fee to participate
  2. There’s a lot of potential for this to help publishers benefit when they write great articles: conducted two online surveys asking consumers to value news content: (a) 9% of people felt the average online news article they read was worth a $1.00 donation; (b) Most people felt fewer than 10% of news stories were worth a 10c donation; (c) For comparison, it costs you more per MINUTE to drive your car (23c) than you are worth in ad revenue in an HOUR of watching TV in the US (18c). Detailed data from a survey we conducted on attitudes towards advertising and blocking are at adblocksurvey.com
  3. We’ll open up a web interface for publishers to confirm the websites they own and claim their funds on 12/15/2016

You can register and sign up here. Thanks and, as always, let us know your thoughts!

Featured on Product Hunt & Tipping Update

Our Optimal BLOCK iOS 10 app was featured on Product Hunt yesterday (>100 votes and counting) – and our CEO replied to a few questions there about the app and our service.

One thing the team is working on is a lower price-point start for being able to tip websites small amounts (1c to $1.00). Stay tuned for that, more details will be posted here when that is ready to be tested.

As always, please try the app if you’re on iOS (we also just added a FAQ we’ll continue to expand) and let us know what you think!

Update -> No more blocker ratings, new product coming!

After spending a lot of time talking to various ad blocking companies and surveying the landscape, we realized that what we wanted to achieve (a way to protect your data, privacy and attention that doesn’t destroy the publishing world!) would require us to build a better ad blocker which also gives people the opportunity to express which sites and articles they love most. Thus if you visit app.optimal.com today, you’ll notice you can still subscribe to a $5.99/month payment to reimburse publishers for some of the revenue they lose via ad blocking, and you can still “tip” individual sites one-time amounts ranging from $0.01 to $1.00, but we no longer have the listings of various ad blocking tools on platforms. (If you’re a publication interested in licensing that test data from us please send me a DM on Twitter to discuss).

Our blocker will work across multiple browsers and platforms and give users a great experience, reflect all that we’ve learned over the past many months about what works and what doesn’t, and will provide a future path for publishers to participate in a new consumer-centric data-driven ad economy that does not disrupt the user’s attention with irrelevant ads. I wrote about what I think the future holds for interactive advertising, and I encourage you to read it to see the direction we are headed.

It’s almost ready. Sign up to be notified when you can try it.