We launched a better FREE ad blocker for iOS 10 called “Optimal BLOCK” (it will always be free! See optimalblock.com) based on DNS, which works very well to block ads in multiple browsers and apps. We hope the app helps consumers reduce their data usage (ads on the mobile web double a user’s bandwidth and battery use!) and lets publishers have a chance at getting donations from people instead of interrupting their mobile usage. Here’s how:
- We offer a separate and optional way to tip websites amounts ranging from $0.01 to $1.00. We are able to give publishers 100% of these tips by charging a $1/month membership fee to participate
- There’s a lot of potential for this to help publishers benefit when they write great articles: conducted two online surveys asking consumers to value news content: (a) 9% of people felt the average online news article they read was worth a $1.00 donation; (b) Most people felt fewer than 10% of news stories were worth a 10c donation; (c) For comparison, it costs you more per MINUTE to drive your car (23c) than you are worth in ad revenue in an HOUR of watching TV in the US (18c). Detailed data from a survey we conducted on attitudes towards advertising and blocking are at adblocksurvey.com
- We’ll open up a web interface for publishers to confirm the websites they own and claim their funds on 12/15/2016
You can register and sign up here. Thanks and, as always, let us know your thoughts!