About Us

We are a successful team passionate about fixing advertising.

Our technical team is working on building a better web experience for consumers that avoids some of the privacy and bandwidth-hogging problems, while still paying websites to create great content.

Rob Leathern
Rob Leathern
CEO
Co-Founder

Rob was founder & CEO of OptimalSocial, sold in 2013 for $35 million. He was an e-commerce analyst at Jupiter Research and Nielsen NetRatings (’99-’03), was an early LinkedIn employee, and a CFA charterholder. He grew up in Pretoria, South Africa and majored in Computer Science and Economics at Dartmouth College. He lives in Boulder, Colorado.

David Li
David Li
Tech
Co-Founder

David is a builder and loves to creatively address and take on real world problems. He was previously co-founder and CTO of OptimalSocial where he built a small and very effective engineering organization focused on execution and revenue, which also won multiple Facebook innovation awards.

Jamie McCrindle
Jamie McCrindle
Tech
Co-Founder

Jamie is experienced in building successful engineering-led startups in adtech, fintech, telecom, financial news and e-commerce. He was the vice president of engineering at OptimalSocial with a focus on real-time bidding and the Facebook Ad Exchange. Jamie has an honours degree in Computer Science from the University of Cape Town, and lives in London.

Will Wallis
Will Wallis
Tech
Co-Founder

Will is a MIT alumnus, technical polymath, and aspiring marketer who believes that change is an exceedingly natural occurrence. Will has seen and been through many SF Bay Area economic and acquisition cycles, worked within a half a dozen startups across five industries, and enjoys most those early moments of well-managed, chaotic discovery.

Atul Patel
Atul Patel
Bus Dev
Co-Founder

Atul loves building companies across a wide range of tech categories. Atul was an early-stage cofounder of OptimalSocial, the founder & CEO of OneScreen (video platform sold for $16m), and cofounder & inventor of LeadiD (lead gen transparency platform funded by Comcast & Genacast). He lives in Irvine, California and is a UCLA Economics/Computer Science grad.

We are headquartered in Boulder, Colorado and San Francisco, California.